Vietnam – A Rising Hub for Beauty Innovation in Southeast Asia
With a population of over 100 million and a young, digitally-savvy demographic, Vietnam is one of Southeast Asia’s most dynamic beauty markets. Rapid urbanization, growing disposable income, and increasing demand for clean, innovative skincare are fueling market growth — expected to reach USD 2.8 billion by 2033. Influences from K-beauty, J-beauty, and wellness trends make Vietnam not just a market, but a launchpad for regional product innovation.
100M+
population
60%
under age 35
7.09%
GDP growth
2.8B USD
Beauty market
Our Ingredient Portfolio
Active Ingredients for Cosmetics
A curated portfolio of high-performance actives: anti-aging, brightening, anti-acne, and skin barrier boosters – standardized and tested for efficacy.
Base Systems for Skincare & Haircare
Emulsifiers, thickeners, solubilizers, and surfactant systems designed to ensure product stability, sensory appeal, and ease of formulation.
Functional Raw Materials for Wellness
Natural and clinically-backed ingredients supporting inner beauty, stress management, and immune balance – ideal for supplements and nutricosmetics.
Concept & Formula Development Support
Co-creation services that blend market insight, trend analysis, and technical expertise – helping brands go from idea to shelf with speed and confidence.
About LILIUM
A specialized brand under Kanetora Group, LILIUM offers high-quality raw materials and acts as a formulation partner to beauty and wellness brands in Vietnam.
ADVANCED MATERIALS
INTERNATIONAL TRADING
MANUFACTORY
Modern factory producing FIBC bags and plastic films with 6,000 tons/month capacity, certified BRC & ISO, serving food, agriculture, and industry.
Supplying 28,000+ tons/month of PP & PE resins to global partners with strong compliance and stable logistics.
Innovative specialty materials for manufacturing and industrial sectors, with continuous R&D investment.
FREIGHT & LOGISTICS
Top 50 logistics provider in Vietnam, serving 350+ customers with end-to-end supply chain solutions.
VISION & MISSION
Vision 🌿
Mission 🎯
Core Values
To be the most trusted raw material partner for Vietnam’s fast-growing beauty and health industries – where science, quality, and service converge.
To deliver safe, innovative, and sustainable ingredient solutions that accelerate our customers’ success in product development.
Technical Integrity
Clean & Sustainable Supply
Proactive Collaboration
WHY CHOOSE US?
LILIUM is not just a distributor — we are your dedicated partner in product formulation. With deep insights into Vietnamese consumer behavior, we help your brand localize global innovations in a way that resonates with local preferences.
We offer ingredient solutions alongside fast, flexible technical support in the local language — guiding you from ideation to formula optimization, backed by real feedback from labs and end users.
What you gain by working with LILIUM:
-
Strong connections with top-tier OEM/ODM labs and major brand owners in Vietnam
-
Concept-driven support based on market trends — from claim design to texture mapping
-
Strategic ingredient positioning aligned with local brand needs
-
Localized technical consulting and marketing storytelling tailored to the Vietnamese market
-
Fast response times, flexible MOQs, and long-term, trustworthy partnerships
.png)
OUR CLIENTS
Beauty brands
looking to differentiate through clean, functional ingredients
Local OEM/ODM laboratories
developing private-label and custom formulations
Spa & wellness product developers
seeking botanical, skin-friendly actives
Let’s Start the Conversation
Whether you're exploring innovative ingredients, looking to co-develop unique formulations, or simply want to learn more about what LILIUM can offer — we’d love to hear from you.
📩 Fill out the form and our team will get back to you shortly with personalized support and expert insights.
